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eBay Sees Q2 Boost In Ad Revenue, Ad-Driven Merchandise Sales

  • Pulse2, Sunday, August 9, 2026 9:34 PM

Advertising helped eBay achieve 2.7% of its gross merchandise volume in Q2 to $596 million, Pulse2 reports. In addition, the marketplace company generated a 25% increase in its Q2 advertising revenue YoY to $570 million. Total revenue hit $3.13 billion, a 15% increase YoY. The results came as eBay completed its acquisition of Depop, the Gen Z-focused marketplace. 

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