• Variety, Friday, February 15, 2013 9:48 AM

SAG-AFTRA and the advertising industry launched commercial contract talks on Valentine's Day under a cone of silence, but quietly, in contrast to the six-month strike that crippled the business 13 years ago. The current contract, which covers roughly $1 billion in annual earnings, expires on March 31 but the union has made no efforts to mobilize the members about the issues. During the SAG and AFTRA strike some years back, the unions held hundreds of rallies and pickets, culminating in a boycott of Ivory Soap, Tide and Crest.

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