Around the Net

Commentary

Is Programmatic Making People Irrelevant? (Answer: No)

  • Adotas, Saturday, February 16, 2013 11:16 AM

That's what Adotas' Mike Daly concludes in the second part of a two-part series on the subject, noting: "The rise of programmatic simply means that salespeople will have to up–level and broaden their game. Really great salespeople work on behalf of their clients to get them what they want and need and that will never go away. Right now there is more money and more attention flowing online. This simply means that the opportunities for marketers to find and connect with consumers are only getting better and more sophisticated."

Read the whole story at Adotas »

1 comment about "Is Programmatic Making People Irrelevant? (Answer: No)".
Check to receive email when comments are posted.
  1. Fred Tietze from Time Inc, Content Solutions, February 18, 2013 at 2:54 p.m.

    Agree!! It's about a solution focused on solving client needs and goals. More strategic.

Next story loading loading..
About the Author

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.