Around the Net
NBC's 'Biggest Loser' Teams With Pinterest
- Social News Daily, Wednesday, February 20, 2013 3:52 PM
NBC's "The Biggest Loser" is using Pinterest for a second-screen campaign in which viewers can access instructional content keyed to the episode they're watching, such as healthful recipes of dishes that contestants are eating. It's a move away from Twitter to a social platform where the show apparently has 41,000 followers.
