• by Amy Corr  @MediaPostOTL, August 24, 2004

Further capitalizing on the week of September 20, Advertising Week in New York City launched digital "trading cards" yesterday, featuring the 52 finalists from the online vote for America's Favorite Ad Icons and Slogans.

The winners will be announced at the unveiling of the Madison Avenue Advertising Walk of Fame on Monday, September 20, the opening day of Advertising Week.

The free digital trading cards consist of 26 ad icons (ranging from the Trix Rabbit, Smokey Bear, Tony the Tiger, and Mr. Peanut to the Coppertone Girl) and 26 ad slogans, including "A mind is a terrible thing to waste," "It takes a lickin', but it keeps on tickin'," Reach out and touch someone," "Where's the beef?," and "Time to Make the Doughnuts."

Users can register online for free to collect and trade the digital cards. Upon registering, you have automatic viewing access to two cards.

Users can "buy" cards via credits accumulated by correctly answering questions about America's favorite brand names, inviting friends to join, or by visiting sponsor Web sites.

"Trades" can be made among registered users by offering duplicate cards in exchange for another card. Think of it as Fantasy Baseball for the ad industry.