- AME Info , Wednesday, February 27, 2013 8 AM
Emirates Airline's recent $180 million deal with Formula One is one example of how GCC (Gulf Cooperation Council) companies are inking big sports deals for brand building. As a new
global partner of Formula One, the Dubai-based carrier will have a branding presence at 15 races on the 2013 FIA Formula One World Championship calendar across the globe.
Read the whole story at AME Info »