JibJab Parody Reaches Three Times As Many As Kerry Plus Bush The comScore Media Metrix analysis of consumer Internet behavior this month revealed that JibJab.com, the online video
released in mid-July satirizing John Kerry and George Bush, reached substantially more visitors than both of the candidates' sites combined. JibJab.com drew an impressive 10.4 million unique visitors
in July, more than three times the 3.3 million Americans who collectively visited JohnKerry.com and GeorgeWBush.com.
Highlights of online behavior in July :
- substantial increases in
activity at sites including Staples, Dell and Ikea, serving as an early indicator of back-to-school shopping and promotional activity.
- all of the top ten Hotel/Resorts properties saw summer
seasonal traffic increases. Airline sites, including Southwest.com, American Airlines and JetBlue Airways, posted double-digit increases as well.
- "... JibJab.com took the Web by storm..." said
Peter Daboll, president and CEO of comScore Media Metrix. "This is an example of just how quickly compelling content can spread in a wired world."
- The lack of a major "convention bump" in
voter polls, presidential candidate John Kerry did enjoy a significant bump online, which fueled a 42-percent spike in traffic to the Politics category, ranking it as the second largest gainer in
July.
- in July, well over 40 million Americans visited Microsoft Windows sites in pursuit of updates, catapulting the Technology category up 14 percent to 98.5 million visitors in July.
Top Ten Gaining Properties by Percentage Change in Unique Visitors Total U.S. Home, Work and University Internet Users
| Jun-04 (000) | Jul-04 (000) | Percentage Change | Rank by Unique Visitors |
| Total Internet Users | 156,436 | 156,775 | 0% | N/A |
| JIBJAB.COM | N/A | 10,402 | N/A | 56 |
| GAMEFLY.COM | 1,322 | 3,469 | 162% | 195
|
| JPMorgan Chase Property | 6,661 | 12,908 | 94% | 39 |
| Atomshockwave Sites | 5,175 | 8,396 | 62% | 71 |
| Pepsi Co. | 3,079 | 4,614 | 50% | 150 |
| Staples.com
Sites | 2,730 | 3,821 | 40% | 176 |
| AMERIQUESTMORTGAGE.COM | 2,903 | 3,869 | 33% | 174 |
| InterContinental Hotels | 2,795 | 3,596 | 29% | 189 |
| Dell | 9,638 | 12,286 | 27% | 43 |
| Marriott | 2,731 |
3,483 | 28% | 193 |
Source: comScore Media Metrix
Top Ten Gaining Categories by Unique Visitors Total U.S. Home,
Work and University Internet Users
| Jun-04
(000) | Jul-04 (000) | Percentage Change |
|
| Total Internet User | 156,436 | 156,775 | 0% |
| Games-Gaming Info | 38,109 | 55,287 | 45% |
| News/Info-Politics | 12,334 | 17,557 | 42% |
| Travel-Hotels/Resorts | 23,572 | 27,535 | 17% |
| Technology | 86,558 | 98,543 | 14% |
| Directories | 77,282 | 87,788 | 14% |
| Retail-Toys | 13,421 | 15,203 | 13% |
| Travel-Airlines | 21,254 | 23,331 | 10% |
| Sports | 47,093 | 51,675 | 10% |
| Classifieds | 15,494 | 16,862 | 9% |
| Retail-Department Stores | 33,963 | 36,826 | 8% |
Source:
comScore Media Metrix
The complete release is available in PDF format here.