WalMart Shoppers Are Bush Supporters

WalMart Shoppers Are Bush Supporters

BIGresearch conducted the largest online Presidential poll this month as a part of the Consumer Intentions and Actions Study. The report finds that a higher percentage Bush loyalists and Undecided voters shop at WalMart than those supporting Kerry, especially when it comes to shopping for Prescription Drugs, a highly debated issue.

Here are the top 3 stores shopped most often by these consumers for Women's Clothing, Electronics, and Prescriptions (response rounded):

Women's Clothing (Shop at Most Often) Top Three
Bush Supporters23.5%6.5%6%
Kerry Supporters1664.5
Electronics (Shop at Most Often): Top Three
Best BuyWalMartCircuit City
Bush Supporters28.5%22%9%
Kerry Supporters33.516.511
Prescription Drugs (Shop at Most Often): Top Three
Bush Supporters14.5%12.5%8%
Kerry Supporters177.510.5

Source: BIG Research, Consumer Intentions and Actions, August 2004
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