Television/Video, Shazam, The Shazam App

When Shazam first arrived, it was used almost exclusively to identify "that song" - you know, the one that you heard in the bar but couldn't quite place, at least not until you Shazam'd it for quick identification. Give its creators credit, then, for its unexpected evolution into one of the few apps that truly enhances a second-screen experience. Shazam has proven a worthy TV companion, not to mention a marketer's dream: Shazam-enabled campaigns allow consumers to self-identify as interested in a given product or service, and have more information immediately beamed their way.

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