Healthcare & Fitness, UnitedHealth Group, Health4Me

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Healthcare behemoths generally aren't known for their embrace of new technologies, nor for the user-friendliness of their web sites. Thus UnitedHealthcare's Health4Me app feels like a revelation: It's easy to navigate and packed with the sort of smart, helpful features - including one through which consumers can learn the approximate cost of around 100 treatments and procedures without having to visit a doctor's office - usually associated with brands like Apple or Honda. It also gets the essentials right, allowing users to check the status of their claims, connect directly with a nurse on a 24/7/365 basis and manage account information.

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