Imagine a young man struggling to finesse his way through a marriage proposal! Here, an app by Helzberg Diamonds helpfully takes him from setting the date to
choosing a ring and finding the correct size for his intended’s ring finger and on to selecting the exact spot to “get on one knee. Open the box. Ask her straight out.” Naturally,
the retailer hopes to score significant coin for one of life’s most important purchases but it does help teach the 4Cs, how to ask the parents, and gives them useful, practical ideas for pulling
it off.