Psst! Look who’s using Foursquare to foster
loyalty? Why, it’s your main competition! Heretofore, you would have to go online and search for the name of each competitor in each social network to find out what they were up to. Now, with
Perch, which knows your location, you can easily see where the local competition is finding customers, from Facebook and Twitter to hundreds of deal sites, all in one place. Even better, you can
create a watch list and get notification when that other sushi joint starts offering deals that you can match or top.