Hungry? Busy? No problem, grab your iPad, bring up Seamless and your lunch will be there in a jiff -- paid for through your registered credit card, tip included. If
you’ve ever used Seamless online, then you already know that the service features menus for takeout and delivery from over 11,000 restaurants across the U.S. and UK. Mobile already accounts for
40 percent of orders Seamless receives from its 2 million members. They already had apps for iPhone, Android and Blackberry devices. During its development, Lizzy Klein, Seamless’ VP of Product,
envisioned the iPad app being used in uniquely tablet-centric situations, like on the couch or in-transit. She developed a completely new interface exclusively for the iPad with menus that slide in
from the side and options that expand when selected. When opened users are presented with two options: “I’ll have the usual” and “Show me the menus.” “I’ll
have the usual” gives members the ability to browse their unified order history (from iPad, mobile, and web) and quickly re-order the same items or visit a favorite restaurant to try a different
dish. Browsing the menus is a cinch using the apps food type filters, estimated delivery times, ratings and reviews. Fast, easy food delivery? I’m there.