Commentary

Mapping/Location Based, ISITE Design's Columbia's GPS Portable Activity Log (GPS PAL)

by admin , March 1, 2013

Columbia Sportswear wanted to develop a mobile app for outdoor enthusiasts and current Columbia customers to get more out of their adventures, enabling them to capture and track their experiences through a GPS-supported application. The GPS PAL app allows customers to track hikes, capture photos, videos, and notes with automatic GPS tagging, and sync them to a web journal. The GPS tracking app is battery-conscious and works across three platforms: Android, iPhone and the web, allowing virtually any customer to engage with the brand in a new way.

1 comment about "Mapping/Location Based, ISITE Design's Columbia's GPS Portable Activity Log (GPS PAL)".

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Patty DB from Self-Employed, March 1, 2013 at 6:04 p.m.
Looks very similar to Endomondo App. I think we'll see more Brands use this platform for their local marketing. Think about all the drive to retail programs a CPG brand could activate.
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Former Editor, MediaPost