Around the Net
Global Growth Driving Domino's Black Ink
- Brand Channel, Monday, March 4, 2013 8 AM
Domino's Pizza is posting strong domestic and international growth, and is planning to garner extra funds from franchisees for marketing this year to support its increasingly robust brand platform. Domino's growth is driven by its international presence, rising brand equity, expanding menu, store modernization and experimentation and an industry-leading digitization initiative. Same-store sales in both the U.S. and abroad were up by about 5% in the fourth quarter versus a year ago.
