• March 4, 2013

Media planning and buying agency DWA today announced the appointment of Zak Garner as director of new media. Prior to working at DWA, Garner worked as a media executive for San Francisco-based Gyro. 

At the IAB Leadership Summit last week, Garner represented DWA on Turn's Customer Advisory Board on the topic of programmatic and real-time analytics on a global scale. 

"The emergence of marketing technology platforms and new media channels is revolutionizing how marketers can successfully engage their audiences and close the loop on success," stated Garner.

Garner will work from DWA's Boston and San Francisco offices.