Lopez Negrete Communications, an independent, Hispanic-owned and operated agency specializing in Hispanic marketing, has tapped Jim Irvine as senior director of media strategies. Irvine will work on
all of the agency's accounts including Bank of America, Wal-Mart Stores, Tyson Foods, Visa U.S.A., Shell Oil Products U.S., and Microsoft Corp. Most recently, he served as chief media strategist for
The Cartel Group, working on accounts such as the U.S. Army, JCPenney, Capital One, Dickies, and Chili's. Irvine has more than 20 years of experience leading media planning departments at agencies
such as Ornelas & Associates, Siboney USA Dallas, Bromley Communications, and The Solis Group.
