Around the Net
ABC Nets To Provide Advertiser Guarantees For Online Programming
- New York Times, Tuesday, March 5, 2013 4:50 PM
This spring ABC Networks ABC, ABC Family and ESPN will begin offering "advertisers guarantees for video programming distributed both on television and online," writes Bill Carter. “We are seeing a rapidly growing demand for cross-platform deals,” is the money quote from Adam Gerber, vice president of sales development and marketing for ABC.
