David Kirkpatrick shows us how BabyEarth used tactics in Google product listing ads to differentiate PLAs from paid-search ads, along with testing and optimization, to achieve a 129% increase
in average monthly revenue from the image ads. He takes us through bidding and testing, expanding the product targets, keyword research, and ways to analyze queries. Some of the improvements included
129 increases in average monthly income from PLAs, and 193% year-on-year revenue growth. Read the article here.
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