• ClickZ, Wednesday, March 13, 2013 9:08 AM

Big data, sophisticated toolsets that let marketers pull data from multiple sources and analyze marketing it across multiple touch points, is proving that it is more than just a buzz word. It's all in the numbers. By using big data-enabled technologies Epsilon executes seven times more campaigns a week, which bring in 20 percent higher revenues. Big data technologies has given MediaMath the ability to deliver 10 times the output with half the manpower. Merkle clients have a 70 percent reduction in processing time for complex marketing campaigns, thanks to big data.

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