Is JCPenney's new partnership with affordable Canadian brand Joe Fresh a potential lifeline for the struggling retailer? Joe Fresh will be a test of the retailer's "branded sales space"
concept in 700 stores, where everything is under $70. Said one analyst, “If Joe Fresh doesn’t work, this could be the worst Ides of March since Brutus greeted Caesar on the floor of the
Senate.” Et tu, Joe?
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