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Unilever Partners With Lotus F1 For SureMen

Unilever is getting in front of the Formula 1 season with a SureMen anti-perspirant range program around its sponsorship of the Lotus F1 team. The launch of the products coincides with the beginning of Unilever’s three-year global sponsorship of Lotus, which was celebrating yesterday, after its driver Kimi Raikkonen won the first Grand Prix of the new season in Australia.

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