Top Online Broadcast Media
Destinations, at Home
Unique Audience (000) | Active Reach (%) | |
Windows media | 5,625 | 5.32 |
NBC Universal | 2,608 | 2.47 |
CBS | 1,592 | 1.51 |
Nick | 1,044 | 0.99 |
BBC | 1,011 | 0.96 |
Yahoo! TV | 874 | 0.83 |
ABC.COM | 581 | 0.55 |
Discovery | 528 | 0.5 |
DirecTV | 526 | 0.5 |
TV Guide | 513 | 0.49 |
Demographic Data
for Broadcast Media Category
Unique Audience (000) | Audience Comp (%) | |
Total | 39,612 | 100 |
Male | 19,769 | 49.91 |
Female | 19,843 | 50.09 |
Age | ||
2 - 11 | 2,780 | 7.02 |
12 - 17 | 4,889 | 12.34 |
18 - 24 | 3,316 | 8.37 |
25 - 34 | 6,988 | 17.64 |
35 - 49 | 11,267 | 28.44 |
45+ | 14,139 | 35.69 |
55+ | 7,152 | 18.05 |
65+ | 2,746 | 6.93 |
HH Income | ||
$ 0 - 24999 | 2,860 | 7.22 |
$ 25000 - 49999 | 10,436 | 26.35 |
$ 50000 - 74999 | 11,621 | 29.34 |
$ 75000 - 99999 | 6,658 | 16.81 |
$ 100000 - 149999 | 5,357 | 13.52 |
$ 150000+ | 2,105 | 5.31 |
No Response | 576 | 1.45 |
Data on the Entertainment
Industry Television Segment
Top Technologies | ||
Impressions (000) | Share of all Impressions | |
Image | 35,273 | 51.4% |
Animation | 15,966 | 23.3% |
Flash | 14,561 | 21.2% |
Compound ad | 1,952 | 2.8% |
Flash - Eyeblaster | 690 | 1.0% |
EyeWonder | 114 | 0.2% |
Flash - Shoshkele | 12 | 0.0% |
Imagemap | 3 | 0.0% |
Total | 68,571 | 100.0% |
Top Ad Sizes | ||
Impressions (000) | Share of all Impressions | |
Full banner | 21,269 | 31.0% |
Leader Board | 14,230 | 20.8% |
Medium rectangle | 9,889 | 14.4% |
Non-standard | 4,630 | 6.8% |
Wide skyscraper | 3,640 | 5.3% |
Skyscraper | 3,248 | 4.7% |
Button #2 | 2,876 | 4.2% |
Half banner | 2,871 | 4.2% |
Button #1 | 1,368 | 2.0% |
Square | 1,239 | 1.8% |
Micro bar | 1,165 | 1.7% |
Square button | 1,093 | 1.6% |
Vertical banner | 491 | 0.7% |
Large rectangle | 342 | 0.5% |
Rectangle | 220 | 0.3% |
Total | 68,571 | 100.0% |
Ad Delivery Types | ||
Impressions (000) | Share of all Impressions | |
Inline | 66,549 | 97.1% |
Pop-Under | 853 | 1.2% |
Floating/Overlay | 707 | 1.0% |
Pop-Up | 412 | 0.6% |
Interstitial | 50 | 0.1% |
Total | 68,571 | 100.0% |
Data on the
Entertainment Industry Radio Segment
Top Technologies | ||
Impressions (000) | Share of all Impressions | |
Image | 1,909 | 52.2% |
Flash | 979 | 26.8% |
Animation | 401 | 11.0% |
Compound ad | 370 | 10.1% |
Total | 3,659 | 100.0% |
Top Ad Sizes | ||
Impressions (000) | Share of all Impressions | |
Button #2 | 1,641 | 44.9% |
Medium rectangle | 751 | 20.5% |
Full banner | 517 | 14.1% |
Button #1 | 378 | 10.3% |
Micro bar | 127 | 3.5% |
Leader Board | 126 | 3.4% |
Skyscraper | 61 | 1.7% |
Wide skyscraper | 53 | 1.4% |
Non-standard | 2 | 0.1% |
Total | 3,656 | 100.0% |
Ad Delivery Types | ||
Impressions (000) | Share of all Impressions | |
Inline | 3,658 | 100.0% |
Total | 3,658 | 100.0% |