Ads for the 67 games of the 2013 NCAA basketball tourney "are virtually sold out across CBS, TNT, TBS and truTV," with "more than 95 percent of the available in-game inventory... claimed by marketers," according to "insiders" cited by Anthony Crupi. Rates are up by as much as 10%, with a 30-second spot in the Final Four games going for as much as $1.6 million, compared to last year's $1.45 million.