• ClickZ, Tuesday, March 26, 2013 11:01 AM

According to a study done by The Relevancy Group, only 23 percent of email marketers are using a tool to measure their performance and against the competition. That number is growing as 24 percent of marketers said they plan on analyzing their competitors' email marketing messages this year. David Daniels, founder of the email research firm The Relevancy Group, argues that having competitive insight helps marketers optimize their performance. According to the report, 56 percent of marketers whose email programs contribute 25 percent or more of their overall corporate revenue use an email marketing competitive analysis tool.

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