• October 26, 2004

Kahlua is launching a TV campaign aimed at driving everyday Kahlua consumption up by showing Americans how to make each day a little less ordinary and a little more exotic. Beginning in November, and airing on both national cable and local network affiliates, the campaign is Kahlua's largest-ever TV spend - roughly $10 million.

Created by Publicis Worldwide, the spot depicts exciting variations of ordinary events from the lives of Kahlua's target consumers, women and men, ages 30 to 44. Featured scenes include everyday women provocatively walking with a leashed alligator; floating on an oversized lily pad; and admiring a pet tiger cub. The spot culminates with a woman enjoying an exotic splash of Kahlua. The ads will run during "Desperate Housewives, CSI, Trading Spaces, Alias" and "Nip/ Tuck," to name a few.