Following reports of Yahoo’s plan to buy Dailymotion for around $300 million, sources tell Business Insider that the deal is “as good as done.” Trying to explain the would-be buy,
BI suggests: “It fits into Marissa Mayer's big picture content strategy.” Her plan, one source says, is to reduce Yahoo's original content costs to "essentially nothing," partner with
media brands, and buy a ton of user-generated content.