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Making Sense Of A Yahoo/Dailymotion Deal

Following reports of Yahoo’s plan to buy Dailymotion for around $300 million, sources tell Business Insider that the deal is “as good as done.” Trying to explain the would-be buy, BI suggests: “It fits into Marissa Mayer's big picture content strategy.” Her plan, one source says, is to reduce Yahoo's original content costs to "essentially nothing," partner with media brands, and buy a ton of user-generated content.
 

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