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How Company Folders Redesigned Web Site, Forms Drove Up Conversions

The design of a Web site can impact conversion to sale. Company Folders knows. A redesign of its Web site and revamp of its online quote form led it to experience a 67.68% increase in total quotes. David Kirkpatrick tells us how the company increased total quotes by 13.96% and Web site visitors requesting quotes by 12.98%. He also explains the higher increases in quotes by redesigning the forms. Read the article here.

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