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Brand Matt Vs. Brand George

  • Fox News, Thursday, March 28, 2013 10:30 AM

"Today" show host Matt Lauer is heading down in popularity as rival anchor George Stephanopoulos of "Good Morning America" is one of the country's favorite broadcasters, per Marketing Evaluations. The firm said Stephanopoulos is nearly twice as popular as Lauer among female viewers, who make up the majority of morning show audiences.

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