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Social and Mobile Are Changing Email Marketing

  • Brafton, Thursday, March 28, 2013 9:50 AM

Mobile and social are changing the email marketing landscape, argued Richard Fleck, VP of strategic services at Responsys and Simms Jenkins, CEO of BrightWave Marketing at a panel at SESNY this week. "Email is the hub of all digital messaging," said Jenkins, as he revealed the most common goals for email marketing are very similar to the leading objectives for mobile marketing. But email has a higher ROI, he pointed out. Fleck's tips on how marketers can keep email relevant include: integrating with mobile and social, using integrated lifecycle display, and adopting predictive churn mitigation programs.

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