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Internet Retailers Push Email Deals for Easter

Barnes & Noble, Payless Shoe Source and Ghirardelli are among marketers who used email to push holiday promotions around the Easter holiday. The retailers sent emails for gifts including free shipping offers and percentage off discounts. According to a recent study from the National Retail Federation more U.S. consumers were expected to shop for Easter gifts online this year than in previous years.  According to the report, 21.1 percent of consumers said they planned to visit e-commerce sites during the holiday in 2013, compared to 18.7 percent in 2012.

Read the whole story at Internet Retailer »

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