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Nordstrom Uses Price To Woo Young Women

Nordstrom wants to attract 20- and 30-somethings with more trendy, moderately priced clothing that better suits their spending habits. The company's 120 full-scale stores nationwide have revamped their “Savvy” clothing departments to align with a more affordable, ready-for-the-weekend vibe. The makeover builds on Nordstrom’s move last year to sell edgy, cheaper clothes from British chain Topshop, signaling a desire to go down-market to accommodate smaller budgets.

Read the whole story at Seattle Times »

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