Correction: 4Info Is Mobile Product

  • April 2, 2013

The headline of an April 2, 2013 Online Media Daily article "4Info Bows New Mobile Targeting For Direct Mail, Online" was incorrect. It is used for targeting mobile advertising. The new product, AdHavenBullseye, lets advertisers target consumers and measure effectiveness more precisely, including calculating in-store sales lifts from mobile ads.

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