June 3 - 6, 2024
Around the Net
Lincoln Prepping Re-Launch Of MKZ
- Detroit Bureau, Wednesday, April 3, 2013 8 AM
With production of the new Lincoln MKZ finally approaching “launch levels” after a costly delay in the production of the critical new luxury sedan, parent Ford Motor Co. is studying just how extensive a re-launch will be needed to put the 2013 model back on the radar for potential buyers. The Lincoln MKZ was supposed to serve as the foundation for the revitalization of the long-struggling luxury brand.
