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Revolve Clothing Uses Targeted Emails to Become Repeat Buyers
- Internet Retailer, Thursday, April 4, 2013 12:49 AM
Revolve Clothing, an e-comerce company that sells fashions to men and women, has discovered the using customer data in emails will make a one-time customer turn into a repeat buyer. Last May, the retailer began to integrate analytics from its marketing analytics vendor Custora with its ExactTarget e-mail service to begin sending personalized emails. Since then, the company has found that 33 percent of its one-time customers have become repeat buyers, thanks to email.
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