• April 3, 2013

Advertising management software provider WideOrbit today announced that WO Mobile, the company's mobile campaign platform, was selected by Meredith Local Media Group to deliver automated, real-time closings and weather alerts to its TV audiences.

Meredith's viewers will received automated SMS alerts based on what's happening locally. The alerts are connected to the station's on-air feed to ensure timeliness. Eric Mathewson, founder and CEO of WideOrbit, stated that the company is "thrilled" to partner with Meredith in order to "deliver such time-critical information."