Most Popular Terms, Brands and Word Count Searches on the Internet

Most Popular Terms, Brands and Word Count Searches on the Internet

Hitwise reports that while eBay is the most visited online shopping and auction destination, it also is the most searched-for brand in the entire Shopping category. According to the four week Search Term Data study ending Sept. 25, 2004, the popularity of the term "ebay" dwarfs the level of search-engine queries for all other retailers fivefold or more.

"ebay" commanded 1.49 percent of queries across all major search engines that delivered traffic to Shopping and Classifieds sites. Meanwhile, "walmart" represented 0.28 percent of all searches; "best buy" 0.26 percent; "" 0.24 percent; home depot 0.24 percent; and "target" 0.22 percent.

"Bill Tancer, Vice President of Research, says "Considering (the "ebay") massive consumer appeal, both small and mega online retailers should consider eBay not only as a competitor, but also as a potential partner in their ongoing customer acquisition and e-commerce strategies."

Among the top 50 brand-specific search terms delivering traffic to the shopping category, retailers dominated over product-specific brands. Highlights include:

- Fall sports make "sporting goods" the number-one product search term. And with Halloween approaching, "halloween costumes" was the second most popular search term.

- Eight of the top 50 product search terms included the word "books", driven largely by college students on the prowl for affordable texts.

- Fifty-two percent of search-engine queries delivering traffic to shopping sites included only one or two words.

Queries Resulting in Visits to Shopping & Classifieds Category

  • 1 word 19.61%
  • 2 words 32.40%
  • 3 words 23.66%
  • 4 words 12.67%
  • 5 words 6.00%
  • 6 words 2.79%
  • 7 words 1.34%
  • 8+ words 1.53%

Source: Hitwise U.S. Search Queries Report, Four Weeks Ending 09/25/04

Top 25 Search Terms By Brand & Product resulting in Visits to Shopping & Classifieds

1ebaysporting goods
2ebay.comhalloween costumes
3walmartconsumer reports
4best buybooks
5amazon.comused textbooks
6home depotused books
8searsauto parts
10circuit cityflowers
12www.ebay.comcollege textbooks
13ikeaprom dresses
14barnes and nobleposters
15dellhomecoming dresses
17costcodigital cameras
19ebay summaryfree music downloads
20bed bath and beyondcostumes
21overstock.comdigital camera
22blockbustermusic downloads
23office depotauctions
24toys r usengagement rings
25babies r usmusic

Source: Hitwise U.S. Data, Four Weeks Ending 09/25/04

Top 25 Shopping & Classifieds Web Sites

 NameDomainMarket Share
2My eBaymy.ebay.com10.77%
4eBay Motorswww.ebaymotors.com2.16%
6eBay Storeswww.ebaystores.com1.27%
17JC Penneywww.jcpenney.com0.50%
20Sprint PCSwww.sprintpcs.com0.47%
21 The Home Depot
22eMachines www.emachines.com0.42%
23 www.half.ebay.com0.40%
24Barnes &
25Publishers Clearing Housewww.pch.com0.36%

Source: Hitwise U.S. Data Week Ending 09/25/04
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