Around the Net
Weather Channel Announces Massive Programming Push
- Mediabistro, Thursday, April 4, 2013 12:33 PM
At the Weather Channel's upfront event -- the first in five years, and "first real presentation in its history" -- the company announced the "largest programming push in its history over the next year," writes Alex Weprin.
To gain share in prime time, the channel will focus on more character-drive reality shows and "long-form documentary programming with an emphasis on weather,"
like “The Strangest Weather On Earth."
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