Chrysler Group LLC's Fiat brand plans to reveal a new advertising campaign early next month, the head of the Fiat brand in North America said during an interview at the New York
International Auto Show. Ads for the brand should begin airing on television during the first week of May and will be supported with digital and social media including YouTube, Tim Kuniskis, Fiat's
chief in North America, said. "The absolute key to our advertising is to be different so that people remember, because we're a small brand."
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