The 80-million or so Baby Boomers in the United States are open-minded and spends more on consumer packaged goods
(CPG) than any other age group. Beth Brady, global head of marketing effectiveness for Nielsen, said Boomers spend 50% of their total spend on
CPG, but only 10% to 15% of advertisements are marketed to them. In five years, the demographic will control 705 of the country's disposable income,
according to Brady.
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