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Teach Site Visitors How To Search
- Network World, Monday, April 8, 2013 1:52 PM
Susan Hanley provides tips based on a Nielsen Norman Alertbox post explaining how most people are bad at finding and researching things on the Web. She tells us that most people reach for search, but they don't know how to use it. The Nielsen study provides an example of a search for a "protective yet girlish phone case" using search queries similar to "'pink impact resistant iphone 5 cover.'" Hanley provides tips on how Web site owners can teach consumers how to navigate teir sites. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.