Gen C is the next consumer-culture powerhouse. It's the YouTube Generation, "a term we use to describe people who care deeply about creation, curation, connection and community,”
says Google in its Gen C report. “It’s not an age group – it’s an attitude and mindset.” This group fills the digital space
with photos, videos, memes and mash-ups. Google says Gen C sets the trends and determines what’s going to be popular next.
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