Paraphrased here, Marty Bernstein writes that the revised Lincoln Motor Company needs platelets, stat. Mark LeNeve, COO of Team Detroit, is scrubbing in at the new “luxury-oriented
boutique agency” HudsonRouge. Bernstein writes that the new Lincoln Motor Company campaign “has been terrible. When I first learned the name of the new shop, Hudson & Rouge [sic], I
gagged on the name’s saccharine cuteness and knew nothing good would emanate from NYC – this was not going to be a flowing river of automotive creativity.”
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