- ClickZ, Friday, April 12, 2013 11 AM
Google announced enhanced AdWords campaigns this week, allowing mobile bid adjustments per Ad Group level. That change, along with data from Google and Nielsen, make Kevin Lee rethink mobile
search. In the study, Google asked users to report their post-search actions. It turns out that three in four searches trigger additional actions. Lee explains it in more detail within the post, and
then suggests actions to take based on the new way of thinking and data. Read the article here.
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