Around the Net


A Different Spin On Mobile Search Data

  • ClickZ, Friday, April 12, 2013 11 AM

Google announced enhanced AdWords campaigns this week, allowing mobile bid adjustments per Ad Group level. That change, along with data from Google and Nielsen, make Kevin Lee rethink mobile search. In the study, Google asked users to report their post-search actions. It turns out that three in four searches trigger additional actions. Lee explains it in more detail within the post, and then suggests actions to take based on the new way of thinking and data. Read the article here.

Read the whole story at ClickZ »

Next story loading loading..