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Kool-Aid's Punch Bowl Walks Again
- The [New London, Conn.] Day, Monday, April 15, 2013 9:36 AM
Kool-Aid is unveiling a new look for its big red mascot Monday, as the powdered drink brand looks to refresh its image and tout a new liquid mix. The Kool-Aid Man, known for busting through walls and his "Oh yeah!," will be computer-generated and the creative meta-textual: the company will riff on the sentient walking pitcher's fame. We will miss, of course, the low-tech version, which had a guy in a foam costume lumbering around breaking walls and generally causing havoc. Now that was Kool.
