Around the Net
61% of Marketers Rate Emails As Poor or Average
- Econsultancy, Tuesday, April 16, 2013 10:18 AM
Sixty-one percent of marketers rate their email campaign performance as ‘poor’ or ‘average’, according to the Econsultancy/Adestra Email Marketing Industry Census 2013. According to the report, only 4 percent of marketers rate their performance as 'excellent.' The report also revealed that 62 percent of marketers spend two or more hours on design and content on an email campaign and that 27 percent of marketers spend no time optimizing emails. The report also revealed that 71 percent have basic or no email optimization strategy for mobile devices.
