Around the Net
Destination XL Group Looks at Various Factors to Measure the Success of its New Personalized Email Program
- Direct Marketing News, Tuesday, April 16, 2013 2:19 PM
Earlier this month, Apparel Magazine reported that Destination XL Group had partnered with CQuotient to create a hyper-personalized email marketing program. Jay Nigrelli, VP of e-commerce for the specialty retailer revealed more details to Direct Marketing News this week. He said that the group sends out "five to 10 emails containing personalized recommendations highlighting a specific promotion." The email program is driven by data and to measure its success, Nigrelli said that the company looks at unsubscribes, opens, clicks, previous purchases, what a customer clicks on, and site behavior.
