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PJ's Coffee's Nontraditional Strategy
- Nation's Restaurant News , Wednesday, April 17, 2013 10:15 AM
The coffee cafe segment is getting as crowded as the QSR business and about as hard, if you're competing in it, to find a point of difference. PJ’s Coffee of New Orleans, a 64-unit chain, has done so. Who would think of combining The Big Easy with coffee? The company, which added six new units in 2012, an 11% increase over 2011. Said founder Paul Ballard, “PJ’s has all the offerings of a premium coffee café, but there’s a little bit of New Orleans in it,” he said. “It comes through in our food offerings and our service.”
