Wildfire this week announced its first major strategic shift since being acquiring by Google, last summer. This social marketing software develper is cutting off standalone campaigns, which,
according to TechCrunch, “were a hallmark of its tiered offerings.” Why? “Basically, Google now wants [customers] to purchase the full suite, which starts at $2,500 a month,”
TechCrunch writes, citing an online comment from a member of the Wildfire team.